<aside> 💡 This packaging design project was selected to feature on PACKAGINGOFTHEWORLD
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**Brand characteristics: ICONIC, FRIENDLY, CONNECTED.**
The concept is about “Human-centered creation”, from a Vietnamese proverb “Người ta là hoa đất”, human-centred design, realising the beauty of industriousness in productive labour. In that proverb, “Hoa” means “Flower”, symbolising beauty. It is recrystallized from the essences of trees, heaven and earth. Flowers carry beauty.
“Đất” means “Earth”, and has always been considered a valuable asset to most humans. Earth is where we live and work. Thus, “earth & flower” is the source of life of heaven and earth.
When comparing people with “earth & flowers” is to affirm the great value of humans. The design is developed from the spirit of the proverb “Flower & Earth”, created by the ingredients inside and outside of the “Bánh Tét”: Banana leaf, Sticky rice, Green Bean, and Banana. The graphic symbol of cakes is visualised by combining the original pattern inside the cake and brand characteristics.
The packaging aims to achieve a new look, a handy packaging for the products in modern lifestyle so that choosing the hexagon box shape is a great choice, the shape protects the cake from dust and extreme light, the wind that can demolish the moisture inside the cake. Moreover, the packaging has its “the opened & closed cap”, which allows clients to store the cake when it’s not used up.
The layout design is still maintained the traditional product’s personality, using lines of the organic string leaves. Seamless letters in the square boxes in the layout create a comfortable feeling when reading, grasping key information in each cell.
