1. Creative Brief:

<aside> 💡 Design a desk calendar on Vietnamese snail dishes - Street cuisine stories with a contemporary and fresh outlook, targeting a young audience.

<aside> 🔑 Project Keywords: FAIRY TALES - SPARKLING - TINGLING

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Target audience: Young adults (18-27) with dynamic lifestyles and a passion for food, especially seafood.

JOB TO BE DONE:

• Create an attractive 12-month calendar with gift packaging.
• Design eye-catching red envelopes for Lunar New Year 2024.
• Innovate calendar design for office use with unique features.

Essentially, the project involves creating a visually appealing and functional calendar that celebrates Vietnamese snail cuisine, with a focus on young adults.

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2. Snail dishes in Vietnam:

3. Moodbooard:

• Visual Style: Vector-based geometric illustrations with gradients and subtle grain for a sparkling effect.
• Thematic Elements: Vietnamese fairies, symbolizing enchantment and richness.

4. Sketchs:

5. Content Materials:

• Typography: Legible typeface with delicate strokes and moderate contrast.

The things came up to my mind were how to define “ Fairy “ in Vietnamese Fairytale with contemporary illustration. Moreover, the Vietnamese street food ingredient is main material to illustrate the 12 Snail Fairies.

      **Ớt (Chilli)                     Sả (Lemon grass)            Rau răm (Knotgrass)                    Tỏi (Garlic)**

6. Layout & Typography:

The selected font for the project is LC SAC TYPEFACE, known for its refined contrast and subtle sophistication. The decorative embellishments on the letters H, O, and U serve as distinctive focal points that accentuate the theme of fairies, adding a touch of elegance and grandeur to the design.

The overall dimensions : 14.5 cm x 16 cm.

7. The Packaging:

The Packaging Dieline

The Desktop Calendar Stand

Text on the box:

• Sản phẩm dành cho giới mộ điệu ốc
• Ngày lành tháng tốt
• Xin vía ăn ốc quanh năm
• Muốn ốc được ốc

8. “What should I eat today?” - Hanging cards / Calendar accessories.

The hanging cards are developed based on the insight of young individuals facing the common problems of "What should I eat today," . This cards aim to generate excitement and bring flexibility to their daily lives.

9. “Recieve holy wishes from Snail Fairies’’- The red envelopes:

9. Prototype packaging:

10. Printing method check:

• Paper C, with a weight of 250gsm, printed using laser technology, and finished with a matte lamination on both sides.

The printing of the large-sized box will be executed using duplex paper, which consists of two layers bonded together. The paper weight chosen for this purpose is 250gsm, providing a sturdy and durable base for the box. To enhance its appearance and protect the print, a matte lamination will be applied.